Semenov. Agency has been working successfully with Hot-WiFi, the largest player in the market of WiFi technologies for marketing in Russia, for a long time.
In addition to systematic advertising of flagship products, our marketing team has experimented with marketing channels, products, and markets. Thus, the client set a goal to start selling the hotspot, guest WiFi, in Dubai.
The product and the city were not chosen by chance. This market turned out to be quite free in Dubai, whereas the selling price there is many times higher.
We have found a partner, a company called iiko, which supported us with sales and customer support in Dubai.
Knowing perfectly well the specifics of hotspot advertising, we were ready to launch the ads in less than a week. We decided that the hypothesis test required 10 processed target bids, to process them further.