Creative Director of Semenov.Agency, Lead Targeting Strategist.
Nadezhda Semenova,
Club card sales. ROI of 557% in one month for Cosmoscow Collectors Club!
Objective: To bring people in online who will buy Cosmoscow Collectors Club membership cards.
This is the second project of СЭ Advertising Agency with Cosmoscow Collectors Club, the biggest player in the Russian art industry sector, where our agency showed excellent results which we cannot help but share.
Buying an annual card is a serious and expensive business, the average deal cycle is more than one month.
But we managed to get 182 leads at a record low cost of $188 per enquiry in the first month of our advertising campaign.
A landing page was created, as well as banners for the Facebook ad campaign and stories for Instagram as part of the advertising campaign launch.
Preparing our project took us under a week, and we got the results described in this case study in the three remaining weeks of the project.
Buying an annual card is a serious and expensive business, the average deal cycle is more than one month.
But we managed to get 182 leads at a record low cost of $188 per enquiry in the first month of our advertising campaign.
A landing page was created, as well as banners for the Facebook ad campaign and stories for Instagram as part of the advertising campaign launch.
Preparing our project took us under a week, and we got the results described in this case study in the three remaining weeks of the project.
182
enquiries
557%
ROI – return on advertising investment
$8.5
CPC (cost per click)
targeting strategy
1
Audience - Facebook databases
We divided the audience into several groups: customer's databases, LAL from various databases suitable for the project, as well as advertising on Facebook according to people's interests.
Использовали базы Facebook
Использовали базы Facebook
2
Advertising - Facebook & Instagram
Ads were displayed in the form of banners, posts and stories on Facebook and Instagram paid per clicks. The average cost per click was $8.
Advertising on Facebook/Instagram
Advertising on Facebook/Instagram
3
Website- Landing page
We created a lovely and organic website to sell the tour. On the website, we made a full description of each day of the tour and the possibility to submit an enquiry.
Designed on Tilda.
advertising: facebook + instagram
Advertising platforms - Facebook & Instagram
Advertising format - videos and banners
Our solutions - club cards from Cosmoscow Collectors Club
Average cost per click (CPC) - $8,5
Semenov Agency team looked through new enquiries and changed the texts of ads and banners throughout the ad campaign.
We used the experience of the previous campaign and increased the CTR in comparison to art tours to Mexico City.
We used the experience of the previous campaign and increased the CTR in comparison to art tours to Mexico City.
website
creatives
Semenov Agency web designers created a sales landing page with Tilda as a part of the ad campaign. We synchronised amoCRM and our landing page for the convenience of enquiry processing and created a chat-bot for the Sales Department which duplicated enquiries on Telegram.
Our landing page conversion rate was 4.5% which is excellent for a product in the high price segment.
Our landing page conversion rate was 4.5% which is excellent for a product in the high price segment.
«
In our ad campaigns, we constantly carry out A-B testing of both banners and ads, in order to reduce the cost per click and show the best results.
Mikhail Semenov
CEO, Strategist
»
ЛЕНДИНГ ДЛЯ ПРОДАЖИ КАРТ КЛУБА КОЛЛЕКЦИОНЕРОВ COSMOSCOW
СЭ result.
СЭ conversion.
This case study is full of positive numbers which we have decided to summarise at the end to satisfy ourselves and our readers once again:
— Average cost per click (CPC) - $8.5;
— CTR 4.82%;
— 182 enquiries within 3 weeks;
— CPL - $188;
— ROI 557%;
— Page conversion 4.5% CR.
— Average cost per click (CPC) - $8.5;
— CTR 4.82%;
— 182 enquiries within 3 weeks;
— CPL - $188;
— ROI 557%;
— Page conversion 4.5% CR.
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